On-Page SEO is one of the two aspects that Search Engine Optimization involves. The other aspect is off-page optimization. On-page SEO deals with issues on your website. A perfectly optimized page is the ream of all Webmasters. Important things on your website worth optimizing include links, H1 tags, H2 tags, multimedia, keywords, and site speed among other aspects.
Listed below are the most important On-page SEO factors to have a perfectly optimized page.
1. Use SEO-Friendly URLs
An SEO-friendly URL is short and keyword rich. Such an URL will facilitate better search engine rankings.
2. The Title Should Start With a Keyword
SEO revolves around keywords. Because of the importance of title tag in search engine ranking, it needs to start with a relevant keyword.
3. Your Titles Should Have Modifiers
Modifiers include adjectives, adverbs, and nouns. Adding these to your title makes it easy to rank for long-tail keywords. Modifiers you can add to your title include top, best, nice, amazing, and 2017 among others.
4. Include H1 Tags in all Blog Titles
WordPress will automatically do this. However, the theme you are using can prevent the post title from having an H1 tag. You can easily rectify this problem, by checking your site’s code and doing the necessary editing.
5. Harness The Power of Multimedia
On-page SEO also involves diagrams, videos, and images. These reduce bounce rate. They make people to spend more time on your website. Bounce rate is an important SEO ranking factor.
6. Include H2 Tags in Subheadings
All subheadings should have the H2 tag. Your target keyword should appear in one of the subheadings.
7. The First 100 Words Should Have The Target Keyword
Keywords play an important role in off-page and on-page SEO. Make sure that your primary keyword is in the first 100 words of your content.
8. Make Your Site Mobile Friendly
If your site is not optimized for mobile phones, Google will penalize it. You need to use a mobile friendly theme.
9. Have Outbound Links
Link your web pages to other related pages on the web. Outbound links will give you web pages an SEO boost.
10. Use Internal Links
Every post should link to 2-3 pages on your website. Wikipedia is a great example of how to harness the power of internal links to improve on-page SEO.
11. Improve Site Speed
A perfectly optimized page does not work alone. A slowly loading site will rank poorly. It will result to high bounce rate. A CDN will help to boost your site speed.
12. Include LSI Keywords
All your posts should have LSI keywords. Google will judge the relevance of your content based on the LSI keywords that it has.
13. Optimize All Images
The file name of an image file should have the target keyword as part of the Alt text of the image.
14. Social Sharing Buttons Help on-page SEO
Make it easy for people to share your content on social media by having social sharing buttons. Social signals will make your content to rank better.
15. Make Your Content Long
Length is strength. This is a common on-page SEO saying. Longer content will easily rank on the first page of search results.
16. Improve Dwell Time
Long, engaging content will improve the dwell time of your website. You need to capture the attention of your readers with interesting content. Low dwell time means that people immediately exit from your website as soon as they land on it.
Finally, On-page SEO lays the foundation for off-page SEO that involves building backlinks to your website. The web is all about backlinks. A higher number of backlinks to your website will result to a top search engine ranking.