What is SEO? On-page SEO and Off-page SEO?
SEO, more often referred to as Search Engine Optimisation. It is simply the practice of enhancing On-page SEO and Off-page SEO of your website. It is part of digital marketing, specifically with the intention of increasing rankings within Google and other major search engines for the keywords and search terms relating to your website’s content. But why is it such a big deal?
Anyone who has looked into SEO has probably heard the term ‘spiders,’ or ‘crawlers,’. They are essentially the bots that search engines send to scour the web. The information these bots retrieve makes up the search results within the search engines. By carrying out on page optimisation on your website, you make changes that assist these bots to know exactly what your website is relevant for.
Digital Marketing, On-page SEO and Off-page SEO
Most of all want to be successful in digital marketing and promoting your products online. You will need to have some knowledge on both on-page SEO and off-page SEO. They are crucial to get your site ranked in the searches. These two are the foundations of search engine optimization. If you fail to apply these, you might as well say goodbye to getting ranked in the coveted search results positions (top 10) and the traffic and income that comes with it.
To refresh your memory, on-page SEO are the elements of the site itself that will give the search engines a better idea of how to categorize your site and index your web pages. Some on-page components include header or title tags (H1 and H2), meta tags, keyword optimization, keyword density, search engine optimized web design, internal linking structure, and keyword descriptions.
Off-page SEO, on the other hand, involves external factors that basically tell the search engines that your website is worth being looked at and indexed. Backlinks, one-way links, site promos, social media and all other means of generating traffic are considered off-page factors. Thinks of each link to your site from another blog or website as a vote that will lend credibility to your site. The more “votes” you have, the more search engine bots will index your site for the keywords related to your niche.
So how do you make the most of these?
1. Build your website with the proper internal linking structure.
Create categories for subtopics. Then classify and link your articles and according to these categories. Your home page should also have links to these inner pages. This way, when the search engine bots hit your home page, they’ll be able to access those links and the inner pages.
2. Avoid keyword stuffing.
Anyone who has been in the digital marketing business for some time now would recall that some websites before got their high search rankings simply through keyword stuffing or repeating keywords throughout their pages without any relevant content. But these sites are losing their rankings now. It’s tempting to engage in spamming or stuffing because it’s easy but not worth the risk. If the search engines find out, your site could lose whatever rank it has, or worse, your site could get de-indexed or totally banned from the database.
3. Use relevant keywords and articles
Make sure that the keywords and articles on your site are relevant to your site’s niche. Unless your intention is to build an all-comers and general topic website, digressions from the main topic will hardly help your rankings at all.
4. Build back links through commenting.
Leave comments on other blogs or sites, preferably those related to your own niche. Leave also a link back to your site.
5. Use social bookmarking and networking
Use social bookmarking and networking websites to build your backlinks.
6. Write informative articles
Write informative articles and syndicate them to as many places as possible on the internet and offline.
Finally, in case you’re wondering, which is more important On-page SEO or Off-page SEO. The truth is, they are both important. Your efforts have to include On-page SEO and Off-page SEO factors. Then, the search engines will love and recognize your site.